Another cool new feature in upcoming version 2.1 will be possibility to see clicks on each individual element on page and their statistics. This way you can track conversions and add several clickable page elements as your "goals". These goals then can be tracked and checked how they're performing in time. This helps you to increase sales in case your goals are some "buy now" buttons or "add to cart" buttons. You can then optimize your website and see if it helped to increase clicks on those target elements.